Nike has commissioned James Murphy (aka top dance group LCD Soundsystem) to write a piece of music to specifically accompany a workout – a workout it hopes you will supplement by using its nifty Nike+ iPod Sport Kit. The result, 45:33, is available for download from the iTunes Music Store as of today. As the title suggests, it’s a single 45-minute, 33-second-long track, and it costs £7.99. At one stage in the track’s intro you can hear Murphy whispering/crooning ‘Shame on you…’ – not sure if that’s a comment on the person doing the workout or Murphy chastising himself for taking the corporate dollar.
By ShinyMedia | October 17th, 2006