FHM? Pah! Maxim? Old hat! Loaded? Used to be funny, not anymore. What the hell happened to lad’s mags? Well it’s the price for one. Up to £4 per month for a subscription to read the poor articulations of a bunch of jaded, old hacks. And don’t get me started on the likes of Zoo or Nuts. Not worth the bloody paper I say…
So it’s great to see Monkey arrive, an entirely web based – and free, might I add – journal that recalls the heyday of men’s lifestyle magazines. Incidentally, Monkey mag was conceived by the good people at Dennis Publishing, the same house that brought us the likes of Maxim and Viz – two ‘zines well past their sell by dates. So what’s Monkey all about? See after the jump.
It’s like I said, Monkey is reminiscent of the lad’s mags of the mid ’90s, covering all facets of the male lifestyle in their own, irreverent and self consciously sexist way. So again, here we’ve got lots of interesting articles on unusual weapons, old wrestlers and world news, mixed in with a bit of art n’ cultcha (films and music) with a spot of sport, a few fashion tips and a lot of naked women. Nothing we haven’t seen before.
But what’s wrong with change? When the quality of the old magazines dropped and the prices rose, men stopped buying. Logic really. With Monkey, it’s gone back to its roots. Even the design of the site means that it is in a literal magazine format, with pages that you "turn".
And it really works. Most articles are interactive or expand on content when you click on the them, others also link to external sites, so the content is not exclusively that written by the scribes at Monkey – the whole thing is sooo 2.0 (God, I hate that phrase). When you sign up, you can even make use of the "scrap book", a feature that allows you to drop and drag articles from a particular edition and save them. Genius.
Monkey is apparently the world’s fastest growing men’s magazine and I can see why. The fact that it comes out weekly is a definite pull and it’s free, although this inevitably means there is going to be a heap of adverts. While this is true even they’re fun to look at – many are trailers for films or themselves are interactive. This is the future of men’s mags – yesteryear’s content through today’s medium.