Okay, let me stop you now. Yes, the company is called Bonér, and yes, it does have allusions to what I wake up with every morning (and I’m not talking morning breath). But, according to the website, it means a lot more than that. Either way, Bonér is a great new clothing company originally conceived in Rome.
They have ranges for both boys and girls but, for obvious reasons, I can only pass judgment on the guy stuff (hint: I’m a boy). I absolutely love their prints, especially the Reaper Tee ($30/£15) shown above. Apart from their ethos, the other thing I like about Bonér is that all their clothes come in limited runs. The Reaper itself comes in a range of only 30 tees. See, originality and style doesn’t have to cost the earth!