John Smedley have relaunched their website making it even easier for you to buy their fancy knits. They’ve added loads of features to make online shopping a more personalised experience, including a Fit Guide and fabric feel simulator. All that’s missing is an avatar of your BFF to tell you iwhen you look dreadful.
Their ‘Chiswick’ cardigan is suitably foolproof, and on sale at £109. Admittedly that still is more expensive than most people are used to, but the quality of these knits means that with some careful washing the cardie should last you a lifetime. The off-white and blue colour combo is awfully summery, and will liven up any rainy-day outfit.
By Isabelle | July 30th, 2007