Sometimes a consumer product comes along that looks so good that you don’t even care what it does, or even if it works. The Smeg fridge is one such product. I mean, it’s just a fridge, but its class design gives it complete desirability. I’d still want one even if it didn’t keep my food fresh and cold.
Another is the Red One camera (£9000). I don’t make films, I have no use for a professional video camera. But purely because of the aesthetics, which resembles an underwater probe/malicious robot drone, I feel I must have one. Luckily I have less money than sense, although that’s not saying much.
Designed by Oakley founder Jim Jannard, the Red One was created with this ethos in mind: "Build a high performance digital cine camera with the quality of 35mm film and convenience of pure digital." It’s also extremely cost effective with several modules available that can be added to the camera to suit the film makers requirements, negating the need to buy several cameras for different shoots. I still think it just looks awesome.