Swedish denim brand Nudie aim to be ‘the naked
truth about denim’. I’m not sure what that means, but they make really good
jeans. Specializing in raw denim, you’re advised to wear them every day for six
months before washing them. Unless they became unspeakably
The Average Joes are in the middle of a range
which varies from skin-tight to oversized, meaning they’ll flatter those of us
who don’t have the legs to pull off drainpipes. Selvage denim moulds itself to the way you wear your jeans, meaning they’ll crease and create a ‘honeycomb’ effect on your jeans. They’re
available from zoovillage for £85.