Ebert and Gerbert’s human flip-book t-shirt video is better than ice skating robots or exploding fountains of paint

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Subway-like sandwich makers Ebert and Gerbert’s wanted to advertise their brand in a clever and original way, but didn’t want to spend the £170,000 that lazy, money-hungry marketing companies want for picking ideas out of their arses all day, then presenting them in annoyingly whimsical fashion in a tragic effort to make the brand "hip".

So instead, they came up with this dead cheap video of a human flip-book mad from 150 t-shirts. That certainly is clever and original. And cool. I do wonder if those tees are available commercially, but I also wonder that they probably aren’t.

[Via Gizmodo]