This season Pringle are launching a new line, aimed at a younger crowd. The 1815 collection, named after the year the Scottish label was born, takes Pringle staples – knitwear, waxed jackets and the diamond pattern – and edges them out. Well, a little bit anyway. You’re not going to shock your grandmother in any of these, but there’s a definite nod to street culture as well as a slight whiff of a punk attitude.
This is all the brainchild of new Creative Director Clare Waight Keller who comes to Pringle from Gucci. There’s no doubt it’s a very cleverly conceived line, with lots of witty takes on the Pringle classics. The chunky knits, which use Scottish wool, are bang on trend and I especially like their modern take on the argyle pattern jumper shown here. The waxed cotton biker jacket is also great and the perfect item if you’re ever invited to a motorcycle convention in Newmarket.
You can browse the collection here.