Beyond the Valley is a collective of designers of both clothing and accessory designers, most of whom are Central Saint Martins, RCA and Goldsmiths graduates. These plucky youngsters clubbed together and set up the Beyond the Valley store and gallery on Newburgh Street, just off London’s Carnaby Street. If you haven’t been, its worth a look in if you’re London based or next time you’re visiting the Big Smoke.
The idea of the shop is to create a space for new designers to test things out, and build a name for themselves. Everything’s produced in limited qualities and most of their stock is exclusive to the shop, so you don’t have to worry about going out and… actually, I can’t even say it, it’s too nightmarish – you know what I’m referring to.
They have a limited selection available through their web shop, including these “I heart moNeY” tees. There’s also “I heart aNYone”, “I heart my poNY” and cheekily “I heart fanNY”. Tee hee!