John Smedley style selector

The current trend
for chunky knits and granddad-style patterns has led to some label
revivals of late. The biggest one has been John Smedley, originally
aimed at over 40s, they’ve now been adopted by ASOS as a premium
brand. On John Smedley’s own website, there is a rather
handy style selector
.

Smedleycollage_copy

From here you can choose
your perfect top according to occasion, fit, neckline, sleeves,
fabric (no acrylic here) and weight.  In a world of fashion
websites that are hard to navigate or operate totally in flash, it’s
nice to have such a usable feature on a website.

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