On-line retailers, ASOS.com are going from strength to strength and are fast becoming the dominant force in on-line fashion retail. They’re not resting on their laurels though and have been doing their bit to support new fashion talent.
Earlier this year, ASOS ran a competition to celebrate 100 years of London College of Fashion. Emerging design talent from the esteemed fashion school had to design an outfit inspired by a 20th Century icon and the winners got the chance to work on collections with the ASOS team. Cue lots of outfits inspired by David Bowie, Withnail and I, and.. who else do students like?.. the Teletubbies.
The menswear winner was a young guy called James Hawkes who took inspiration from his childhood heroes, lifeguards (code for: “misspent his youth watching Baywatch”). If I’m honest, I wouldn’t have chosen him from his collection, but remarkably, his ASOS collection has turned actually really nice and very wearable.
Mr Hawkes is clearly making a bit of a trademark of his grey and
orange combination, as the trousers from his 3-piece collection
demonstrate. My pick from the bunch, this T-shirt, has orange stitch
detailing round the neck. My only bone of contention is the two tone
jacket, which I suspect might make you look like you’re wearing a skirt
if you zipped it up.
See the full collection here.