Alife and Reebok collaboration

admin Footwear Leave a Comment

Rather than actually write a new post, what I did was I put all my old posts into a special blogging randomiser and came out with an amalgam of all my previous postings, which looks something like this:
New York superbrand Alife, have embarked on yet another collaboration – this time with Reebok, who are rapidly establishing themselves as the ones to watch in the trainer market. This is the latest in a long line of releases for Reebok which are pitched firmly at the trainer obsessive. The ingredients are simple: seek out a cultural movement or reference with a cult following, approach for a collaboration, work in some collectability and what you have is instant credibility.
These handsome suede Victory Pumps come in black and hot pink – are you man enough? Available from We Sold Out.

Alifereebok

By admin | December 5th, 2007