Mango launches Mango HE for men

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Mango is launching its first menswear collection for a decade, and it will hit stores this spring. The collection is called HE by Mango and is composed of 46 pieces including t-shirts, waistcoats, trousers, jeans and swimwear as well as footwear and accessories.
The palette is fairly neutral, white, beige, grey, blue and khaki feature prominently but graphic prints and striking contrasts break up the tones.

The HE stands for homini emerito, latin for ‘man who enjoys a reward because of it’s merits’ but all I can see from this image is a bog-standard distressed hoodie. Mango’s last menswear collection was way back in 1996, I’m hoping that the healthy competition among the high street retailers will get them to buck up their ideas!