Etro has grown as a brand, with womenswear enjoying a revival with some help from designer Veronica Etro.
The challenge was on for menswear designer (and Veronica’s brother) Kean Etro to
take the menswear beyond mere cult status level.
The direction in which Etro has headed with
this collection seems more like a direct continuation of their A/W 07 range,
rather than simply trying to be as outrageous as possible. This is a good thing.
The splashes of colour that were added to last year’s collections in short
bursts has been upped a couple of notches and we’re treated to orange and lime
green jackets which don’t look hideous. In fact, they almost look wearable, if
not for the fact that any man on the street wearing this would look like a
Etro’s plaid fetish adds a college
professor/English gentleman’s feel to the outfit and leaves them looking
distinguished. Personally, I’m a real fan of the look on the far left of the
above picture. The whole look is perfect, from the fedora to the shoes. I
especially like the matching jumper and pocket square. This collection stands
out from others in that it’s bold, striking and wearable, which is a balance
that’s very hard to strike. If Etro carry one like this, they should move
beyond cult status sooner than expected.