There are some areas in life where people
like familiarity. Watch faces are probably one of those are. Whenever designers have tried
changing watch faces into something a bit more radical, it’s turned people off.

Nixon aim to change this trend with their dark
wood watch (£150).

With more than half the face covered in lumberjack-y
wood, the actual time is only peeking out the bottom.  Although it is quite a surly burly watch, you
do get the impression that it’s something John Wayne would have worn if he was
still alive. Or into fashion.