Let’s just face it, Scandinavians are better than us. They’ve got better cheekbones they’re taller, their cities are cleaner, and they have more money. You can let it annoy you or you can just accept it as a fact of life.
Fortunately they’re willing to share their good fortune with the rest
of us through sites like 111Vox, which currently has some very good
discounts on their stale – sorry sale – stock. The otherwise ghastly Ijin label really came up with the goods with this pink marl sweatshirt, now at £29 (pink marl – is that not a stroke of genius? – nothing more pleasing on the eye than a marl jersey). Want Puma Mihara trainers in dove grey? Yours for £55. Fan of zany illustrations on hand-printed T-shirts? Try Papagaio’s range for £26. And my pick of the bunch is this vest-T-shirt combi from Puma for only £14.
Shipment to the EU is 79 Swedish Krona /£6.25/ €8.40. Brilliant.