A few weeks ago, I posted on the first pics from Ewan McGregor’s campaign for Davidoff’s ‘Adventure’ fragrance. So when this TV advert rudely interrupted my usual Sunday morning T4 routine, I was surprised to realise what it was. Unlike most luxury label adverts, this little film is subtle, succinct and pretty spectacular. It focuses around McGregor’s monologue on the usual blend of journey, travel, enlightenment and charitable experience but it is the stunning visuals which draws the viewer in.
I am beginning to think that this may be a trend in advertising; look at Louis Vuitton’s latest TV feature with wide-eyed travellers roaming the world in LV-labelled luggage. As I said before, McGregor is a relatable star and a man’s man- he’s not airbrushed or entourage-followed and this campaign only furthers my belief in Davidoff’s reinvention as a modern brand for the modern male.
See after the jump for Ewan’s latest televisual adventure (see what I did there?!)
By Will Reid | February 26th, 2008