Justin Timberlake signs for Givenchy

Justin_timberlake_givenchyAnother day, another celebrity endorsement deal. Forbes report that Givenchy have signed Justin Timberlake to be the face of their new men’s perfume, which launches this autumn. The CEO of Parfums Givenchy released a statement saying that they chose La Trousersnake for his innate style: "He is a world-recognized trendsetter who redefines modern elegance."

Innate style, my foot and fourpence! Would someone with innate style be seen dead with his girlfriend wearing a matching denim outfits, let alone dressed up as Rag Dolly Anna (left)? I know it was the ’90s but my point is that JT might look good now but I suspect it’s only because his label’s employing a better stylist. To me, it always looks like the clothes are wearing him rather than the other way round.
Read the full story here and note how obsessed Forbes are with ranking and income -  a bit of subliminal advertising for their world famous lists.

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