I’m in no way obsessive enough to do wrench rubbings on my back pocket with sandpaper but I do care about how my jeans look. This basically means that for certain pairs I try not to wash them until the smell makes me dry-heave. I’ve also had to get out of my favourite habit of wiping my hands on my jeans so I’ve reacquainted myself with hand dryers and kitchen aprons.
BluWash is special denim softener ($26) which promises to neutralise chlorine and apparently bonds to the fabric to minimise friction and protect the denim. What’s more it’s eco-friendly and biodegradable so even though you’ll be washing your jeans more hopefully it wont be making too much difference to the environment.