American Apparel sunglasses

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Urban Outfitters are clearly trying to expand their online market. First, they introduce several top quality brands to their online store and then they unleash this collection of sunglasses  on us.

Fighting for the same market as American Apparel has even made them lower their price point, with all these sunnies costing a mere £15.

Compared to American Apparel’s £41 glasses, they’re so cheap you have to start wondering whether they misplaced a decimal point. If there are no misplaced decimal points anywhere, then you can buy the black, silver and gold aviators for £45, only £4 more than the price of one pair of Aston sunglasses. Putting Urban Outfitters and value for money in the same sentence used to be an oxymoron, but not if they keep this up.