K-Swiss were about the only sportswear
brand who hadn’t attempted to collaborate with any designers. Clearly they got bored of seeing Puma team up with Alexander McQueen, as they’re collaborating with rising designer Julia Hederus.
The collection looks K-Swiss enough to maintain their brand identity while making it fashion forward enough to appeal to those who wouldn’t usually look twice at K-Swiss. Apparently the look was inspired by Hackney youths, but this is just shorthand for ‘I hung out in Shoreditch a lot and came across some kids coming home from school once’.
Putting the cynic in me aside, this is a strong collection that should appeal to urban chic fans out there.
Category: Designer Spotlight, Footwear
Tags: alexander mcqueen, Hackney, Julia Hederus, K Swiss, puma, Shoreditch
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