When did this happen then?

Whyred produced one of the best looking pea coats in the jacket’s 300 year history a couple of seasons ago (FACT.) After ringing everywhere from Sweden to US to find one, and coming back empty handed, I was enraptured to hear they’ve now set up a webstore. Which should make things a lot easier this winter.

Classic Swedish modernist design, Whyred is all about simple shapes and clean lines.

Part of their S/S 08 collection is up available to buy already, including this shawl neck sweater (£135)

This way to the Whyred e-shop…