Tasselled loafers and madras at J Simons

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MADRAS J SIMONS LONDON COVENT GARDEN.jpgAfter reading Dave Walker from Modculture’s comment on my tassel loafers post I had a look a the J.Simons website and what a treat it is! You really get a feel for his commitment to style and passion, and John himself has some really great stories from his youth:

“At 23, ambition started to creep in. We began copying American clothes, getting little old ladies to make them up for us. Next to the Hackney Empire we opened a shop and called it Clothesville. We’d take things like the Burberry raincoat and give it a twist, do it in corduroy.”

John went on to open The Ivy Shop in ’65 selling American clothing to young mods.

“We appealed mainly to working-class guys whom we used to called modernists, which is what we were. I think the Ivy Shop definitely had a hand in defining mods. There was a Carnaby mod before we arrived, but we appealed to people who were sharper.”

My favourite part of the site is Madras Memories, where John talks about how popular bleeding madras shirts became:

“Lots of washes and they soon faded and softened to become old and trusted friends. Teamed up with your favourite Levis and a pair of well-worn sneakers, they really hit the spot.”

John Simons is looking for help to support the shop after the lease expires in June 2009, so if you are a wealthy fashionisto give him a call.

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