Streetwear labels popping up in GTA IV

gtafashion.jpgIn its neverending quest to be the greatest game since records began, Grand Theft Auto IV continues to throw up little surprises.

Not content with securing Karl Lagerfeld for one of its radio stations, more attention has been lavished on the sartorial side of the gaming epic with various items from popular streetwear companies appearing on Liberty City’s general public.

LRG’s (at the time fantastically overhyped) Dead Serious hoody, infamously worn by Kanye West, has already been spotted alongside characters completely outfitted in Rockers NYC apparel. As gamers head towards a 4th day locked in their rooms since the game was released, it’s likely we’ll hear a few more surprise label collaborations.






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