In the London paper today, they’ve stated that silvery grey is the colour of the season. I doubt it will be, due to grey shirts showing sweat more prominently than other colours but that’s not my main steak with this article. More problematic is the colour they’re teaming it up with – pink. Back when men started wearing pink, it was a statement of a softer side, the kind of man who cries watching Sex and the City before going back to chop some wood and crush a beer can on his forehead.
The problem is that in the last couple of years, pink has become very popular amongst men. Specifically, the FHM bloke, who have claimed the pink shirt as their own with the same vigour they claimed Ben Sherman shirts and misogyny. For anyone who doesn’t want to be mistaken for a swaggering idiot, this means pink off the colour menu.