By now we’ve all heard about Dov Charney’s ‘exotic’ style of business management, so this shouldn’t really come as a surprise – but, alongside the lamé gold leggings and see-through leotards, you’ll soon be able to pick up vibrators at your local American Apparel store.

The Hitachi ‘Magic Wand’ massager is already available on the AA e-store for £34, marketed as relief for ‘sore backs’. Although that seems like a waste once you’ve read the user reviews (‘makes me come like rolling thunder’).