In his first post (blogger-vocab just fills such a niche in the English language,) Mills talked of great British traditions and this ranged from an observation on cricket attire and classic socks to Huw Edward’s ties.
While entertaining, Mills is too negative and with lines like “Cricket kit used to be…” and “not for the office,please: nobody likes characters,” you are left feeling reprimanded by a headmaster and not advised by a fashion-conscious metrosexual.
Pardon the terrible image quality but my scanner is sitting in the back of an on-the-cheap relocation truck. More on that later.
Mills’ main talking points are his search for cricket attire, Nivea Creme, the poor and inconsistent quality of Gap shirts, the design of Bailie Nicol Jarvie Old Scotch Whisky, Bill Clinton’s colour-failure and socks.
These are all topics that could be made exciting if presented in an interesting context. However, when Mills relates having Nivea Creme to being viewed as “suspect” (gay,) he must surely be losing a rather large audience.
His rant about Gap shirts is just unnecessary- it is not like we expect that much from a high-street label using cheap fabrics and most likely, an even cheaper manufacturer.
I would include a few of his more entertaining quotations (such as, “elasticated waistbands are for fat American women only,”) but these are only for the sake of comedic value and to criticize Mills for using them would be unfair.
I think that overall, Mills is one to keep an eye on. He doesn’t yet understand his reader demographic and I’m sure that, with time, he will become a firm feature of the magazine. He has a great writing style and is only slightly let down by his rather cynical views.
Basically, no-one wants a Sunday morning spent being put down and depressed by the fact that Bill Clinton will inevitably wear high-waisted trousers and talk of “Fiona Bruce’s increasingly insufferable verbal affectations.”
By Will Reid | July 10th, 2008