Young rapper Souja Boy has signed a multi-year sneaker and apparel contract with Yums Shoes, a Dallas-based clothing company.
The line of shoes will debut at the same time as his second album, and the teen star is also releasing a cartoon this autumn.
Soulja Boy is working with Tex, a graffiti artist and designer on his own signature Yums “Block Star” sneakers as well as a clothing line.[Matt Baron/BEI/Rex Features]
By admin | July 11th, 2008