Justin Timberlake is abandoning his decade-old au naturel smell to become the face of new Givenchy scent ‘Play’. The singer was reluctant to smell of anything other than eau de Justin until Givenchy persuaded him that he would enjoy wearing the fragrance.
Timberlake told GQ: “First of all, I haven’t worn cologne in 10 years, since the days when I’d drench myself, until I realised I didn’t want to smell like something else, I wanted to smell like myself.
So when Givenchy approached me, I said, ‘I gotta be honest, I don’t wear a fragrance. If you can get me to wear it, it’s gonna have to be good. If you can win over a guy who doesn’t wear fragrances, it’ll be something fresh.”[Source: Haute Concept Image: Sipa Press/Rex Features]