If you have never heard of The Gumball 3000 then clearly you need to pay more attention to the lifestyles of the rich and famous. The Gumball is a 3000 mile annual road rally frequented by only the richest of the rich who can afford to write off their Lamborghini and pay £60,000 for the privilege.
The road race was started in 1999 by Maximillion Cooper with the premise of raising enough money to fund his own Formula 1 race team. Nine years on and the race team never materialised, however The Gumball has become a brand name in itself pulling major sponsors from around the world.
More pics after the jump.
This year Puma has stepped up to the starting line and is the official sponsor of the Gumball 3000, producing these t-shirts for the event, based on a 5 point racing harness. Along with the T’s, Puma is entering their own LSE Range Rover Sport Coupe into the rally to be piloted through each stage by a different celebrity driver. Each celeb driver will be given a special Puma X Gumball goody pack including a t-shirt and a pair of limited edition Puma Speed Cat trainers.
The Gumball kicks off on August the 8th and you can follow the Puma team here.
By Jonathan Smith | August 6th, 2008