When was the last time you bought something with a huge label slapped across the chest? I ask this because The Independent has recently wrote an article on the death of overt branding.
Albam co-founder states that “Logos smack of seeking approval for what you’re wearing and many customers now have enough confidence not to need that.”
It’s been a noticeable trend that logos are getting smaller, with brands such as J. Lindeberg’s logo being barely visible on their clothing. Another point to take into consideration is that newer brands logos mean nothing to people, making it pointless to have it all over a shirt. With the prominence of high street stores, OTT branding is unlikely to make a comeback anytime soon.