When Jason featured Generic Man recently I oohed and aahed at the simplicity of it all. As someone who loves COS, Uniqlo and designers like Margaret Howell and Patrik Ervell, the pared-down stylings are right up my street.
Gola’s Valiant Hi-Top (£40) from asos offer the same unpretentiousness and good looks but in an altogether more obviously sporty package. The perforated uppers are a subtly retro touch and still a firm favourite of mine. Wear them with slim jeans and a branded polo or white shirt for a bit of a chavvy luxe look. Yes I’m serious, I spotted someone at the weekend with Y-3 trainers, a YSL shirt and a number one, and it looked awesome.