James Franco puts on a serious face for Gucci

After Ewan McGregor for Davidoff and Justin Timberlake for Givenchy James Franco joins the latest ranks of celebs advertising male scents.
It’s ve-ery slick and deadpan, the black & white cinematography and deep voiceover are a million miles away from Franco’s early beginnings on Freaks and Geeks. The track is a Brian Ferry cover of Slave to Love done by the uber fashionista Roisin Murphy.

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