Forgive that awful title but let me explain; Executive Item Execution (EIE) is the official ruin of an ever-so-stylish item as the result of a figure of authority telling you they have the same piece (and no, this has nothing to do with the fetish trend.)
To paraphrase and avoid any further confusion, I will put it into the context of my own life. Yesterday, a figure of authority commented on how “insane” my shoes were.This person went on to reveal that they actually had and often wore my shoes and broke into hysterical laughter as I stuttered and muttered a response that attempted to convey my anguish.
Call me vain, on a high-horse or simply unrealistic but how many names have been ruined for you by the child who used to pick their nose and eat it or mutter to themselves as they drew pictures of dead people? Sadly, the same applies to Margiela as it did to McDonalds (thanks, Morgan Spurlock.)
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(Image: Dean Chalkley/ PYMCA/ Rex Features)