Brand profile: Common Projects

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Common Projects are the latest brand to fulfil my current fetish for plain trainers. We’ve featured a pair of their trainers before, but it’s only fair to give the whole brand the once over. Common Projects is the brainchild of Prathan Poopat, former art director for V and Visionaire magazine, and Flavio Girolami, a consultant for several Italian brands.

Their outlook towards the footwear and marketing is one of minimalism as they avoid advertising or complicating their designs. This allows their trainers a timeless appeal which allows them to look regardless of what time of year it is. If you want your trainers to simply complete your outfit instead being the best part of it, Common Projects are the way to go. You can get some of their new range on Oki-Ni, with prices starting from £159.

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