A fantastically over-the-top and outrageously extravagant magazine issue seems to be à la mode for the brand anniversaries of today. Lacoste reworked Visionaire for their 75th Anniversary and now Esquire, the mens lifestyle magazine, is celebrating their 75th (coincidence?) with the World’s first ‘Digital Cover.’ In Brandish speak: a cover that actually moves!
There will only be 100,000 copies of this issue and when it appears on newsstands come September, it will boast that “the 21st Century Begins Now!” The New York Times reports that the issue will come with an attached battery pack.
Who will get the cover- an undoubtedly huge boost for any career!
(Image Source: magCulture)
By Will Reid | August 26th, 2008