Justin Timberlake’s William Rast

From Catwalk Queen: The first trailers of Justin Timberlake’s multimedia campaign for his label, William Rast, have surfaced. Starring Erin Wasson, who actually injured herself in the making of these short films, they depict JT as William Rast, a Texan on the run with his girlfriend ‘Birdie’ played by Wasson.

JT was originally planning to take a step back until creative directors Johan and Marcella Lindeberg presented Timberlake with the idea.

Check out more trailers after the jump…


Visit williamrastmovie.com for more from this campaign.

[via Fashionologie / Team Sugar]

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