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I’m not the biggest fan of custom-altered off the peg suits, if you want a well-fitting suit then save up and visit a tailor.

Having said that there’s no denying that a personalised suit serves a purpose and is great for those who want the next step up from off the peg. Suitopia, a Swedish company, offer a service which includes embroidered initials, choice of fabrics and cut. Their fabrics are all reassuringly tasteful variations on grey, petrol blue and brown but the thing which endears me most to the company is their mustachioed man wearing their suit of the month, above.