Life begins at (Dirty) Thirty

By Jonathan Smith on October 5th, 2008 0 comments yet. Be the First

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Life begins at 30, or so they say- I’m 24 and I beg to differ. Come my 30th birthday I will become a recluse until my 50th and can rejoin society with a cane and pipe, because middle age just isn’t cool. However for a denim brand a 30th birthday is the prime of its youth so lets all send our warmest birthday wishes to Italian denim fiends Diesel.

To mark their 30th birthday Diesel launch their “Dirty Thirty” campaign a multi-city, multi-time zone, uber-party kicking off in Tokyo on the 11th of this very month and to commemorate the occasion for one day only will be a limited edition super cheap pair of Diesel denim jeans costing a zany €30. The jeans will be available from 10am this Friday in select Diesel stores and it is expected that they will sell out bloody quick, so pull your finger out and get down early if you want to get your hands on the cheapest, most exclusive jeans of this season.

Check out more pics after the jump.


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