Heartless launch online store

heartless boutique yves saint laurent balenciaga limoland.jpg
Click image to enlarge, see after the jump for full product details

The gothic script and dark colours suggest something of a cross between the worst of River Island and All Saints but scrape under the surface of Heartless and you’ll find a great selection of menswear. With online boutiques being few and far between for men any new etailer is a bonus for mankind, and what’s more they’re soon opening a store in Mayfair in addition to their Essex boutique.

Obviously Heartless are never going to veer completely off from their Essex roots, -and why would they?- but don’t let that stop you as the site is well worth a visit.


Limoland Wild Things jacket, £239. Balenciaga lace-up boots: £500. Yves Saint Laurent jumper: £260.

By admin | October 20th, 2008





adminHeartless launch online store