Carola Euler speaks to Style Salvage

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Carola Euler is fast becoming one of the most talked-about names in menswear, having quickly made her mark on such fashion hotspots as b Store and Asos. We’ve featured some of the streetwear pieces she designed for the latter’s ‘Untitled’ collection, but what makes this still-shadowy designer tick?

Style Salvage ran an interview with the German-born designer, revealing such insights as her somewhat un-PC passion for mass-produced, disposable fashion, her aversion to ribbed tops and her love of jerseys. See after the jump for a few snippets from the interview.


She had some interesting things to say about the increasing popularity of menswear:
I hope it’s making men feel less insecure to be interested in a ‘chick’ thing like fashion. I think men want to appear style confident without looking they ever spent ages thinking about it. But very few can do that, I can’t do that for my part – so it’s good they get a little help by the men’s fashion magazines they can hide from their girl-friends and mates afterwards.
I admire Helmut Lang and Raf Simons – not so much fellows, rather icons.

Taking about her print-free (hurrah!) jersey line:
This first season we concentrated on offering that ‘special t-shirt’ that doesn’t rely on print as so many t-shirt labels do, but on cut, colour, silhouette and detail without being fuzzy or overly expensive – jerseys that can be dressed up or down.

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