American Apparel is a brand that I can’t help but be suspicious of. Yes, the adverts are provocative. Yes, Dov Charney supposedly walks around his office naked. Yes, their shop assistants look like they’ve just walked out of a NYLON spread. My problem is that whenever I see someone wearing American Apparel, it tends to be the case that it is the not the clothes that are great but how they are styled.
I can’t imagine this ‘Winter Ski Hood’ (£10) looking good on anyone who isn’t a model but I am wary of giving it a firm ‘Nay’ as I just know that as soon as this post is published, some edgy fashion editor will decree it the It-item of the season.
What do you think? Vote in our poll!
By Will Reid | November 13th, 2008