Gareth Pugh‘s first menswear show was greatly anticipated but having seen it I rather feel a bit of an anticlimax. It was exactly as I could have predicted with wetlook finishes, goathair epaulettes, and Margiela-style .He carried on the aesthetic from his last womenswear show, taking his origami facets onto puffa jackets and trousers, and accessorising with studded boots and feather headpieces.
When Delphine Arnault, LVMH boss Bernard’s daughter attended the show on Sunday rumours quickly whizzed around the internet that Pugh might be replacing Kris Van Assche as designer for Dior Homme. Pugh has reached a point where he has perfected his aesthetic with a confidence which belies his years but I think placing him in a commercial context will really bring something original and exciting to his work. The Sunderland-born designer has griped about money issues in the past, and it seems like he’s more than keen to go down the commercial route so lets hope we see some kind of consultancy for a major brand, if not Dior.
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