On a lonely stretch of Great Eastern Street more likely to be seen from a speeding cab than on a casual wander, men’s boutique A Child of the Jago has been around since July 2008.
The brainchild of no less than Vivienne Westwood, Barnzley (founder of Acupuncture and Zoltar the Magnificent) and Westwood’s son Joe Corre the shop is named after a novel set in these very environs (then a notorious slum) in the 1890s.
The boutique sells a mix of own-label clothing line Terrorist (Westwood-inspired nostalgia with a definite reverence for her pirate-themed collections) and rare vintage. Perhaps most eye-catching are the Terrorist screenprinted T-shirts featuring 19th century orgy scenes and the tableaux of historical London such as William Hogarth’s Gin Lane printed on silk squares and attached to T-shirts produced from natural bamboo. They even produce their own magazine, The Daily Terror.
Westwood’s influence is alive and well in the shop’s theme and decor, with perhaps also a nod to Les Incroyables-era Galliano. A refreshing alternative for London where men’s shopping options have for too long been dominated by the chains and department stores, this place has real atmosphere.
A Child of the Jago, 10 Great Eastern Street, London, EC2A 3NT
By Colin Chapman | January 27th, 2009