Men.Style have just posted this hilarious video of self-confessed ‘Lo-Head’ rapper, 88-Keys. Don’t panic- I too had absolutely no idea what a ‘Lo-Head’ was but all is revealed and it turns out that this term is colloquial for someone who is obsessed with the Ralph Lauren Polo clothing.

What do you think of these label loons. Do you go ga-ga for Gucci? Are you bonkers for Bottega? Vote Yay or Nay after the jump.