OkiNi have just announced they will shortly be branching out to offer a music section on the site, better known for its well-priced designerwear. But this isn’t quite the off-fashion post it may seem, as the first release by the new music arm will be the A Mountain of One album release which comes complete with T-shirt.
And we’re not talking just any old T-shirt but a ‘vintage styled stretched neck T-shirt’ – only going to prove that changes are afoot in T-shirt land (as we’ve posted about recently). So it’s probably time to throw out those figure-hugging or (heaven forbid) ribbed Ts lurking in your wardrobe and embrace a looser, less defined shape with the neckline being (it seems) where the action is.
Given its history, It will be interesting to see if OkiNi becomes a focus for future fashion/music collaborations beyond the T-shirt .. trainers being the likely contender. I’m sure bands like Empire of the Sun (imagine Fischerspooner meets MGMT) could throw a few fashion curve-balls if their stage outfits are anything to go by.
By Colin Chapman | February 20th, 2009