Currently gracing all the best mens glossies is the Mulberry ad for the Eliot Tote bag. It’s rare for a particular model to be touted as the equivalent of a male ‘It’ bag but I guess Mulberry are applying a trusted formula here.
What makes this bag so lovely? The ad photography brings out the heavy grain of the thick leather looking creamier and much less starkly white than in the storefront image here. The ad styling also helps – layered neon knits under leather, low slung jeans also (crucially) in white. But nothing attracts attention away from that bag. Other selling points: the canvas handles look sturdy and practical. Its a tote – as with the cotton tote this exudes youthful exuberance, no PC-laptop lugging or sweaty footie kit here. It’s value suggests you only carry the best items – Fantastic Man natch, Tom Ford shades and it’s roomy enough to slot in your yoga mat. The price? Oh yes, a very It-bag £495.
By Colin Chapman | March 23rd, 2009