More proof men are becoming metrosexuals: The JAW line defining shaving cream from Ulltra Man

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ultra man.jpgKiss and Make Up‘s Zara on jaw defining shaving cream:

If 2008 was the year that mancake rose to power, 2009 has solidified the metrosexuals place in society. We’ve featured the rise of Ab Gel and manscara, well now there’s another potion available for the looks obsessed male. It’s a shaving cream that promises to define the jaw as well as help you whisk away stray hairs.

It’s called the Jaw Line Defining 3 in One Shaving Cream, and is designed to be used with the dry shaving method.

The idea is that the cream helps to tighten and tone the jowl area, by including the ingredient Glaucine to stimulate elasticity. It also contains glycerine and Shea butter to help the razor slide across the skin and is paraben free.

It costs £20 from Mankind, and will be desired by preening males everywhere.