Today marked the launch of the Umbro England kit, with a special preview for press. The kit is being officially unveiled tomorrow at the England vs Slovakia match, but take my word for it when I say it’s pretty special!
We caught up with the trio behind the innovative design today and grilled them on the creative process behind this launch. David Blanch is the creative director for Umbro and an ex-footballer but his love of fashion runs deep. He has worked at the RCA which also was home to Savile Row tailor Charlie Allen for a while before he launched his own label.
In our second video, after the jump we interview critically acclaimed designer Aitor Throup who takes us through his body and movement focused approach to design.