April 77’s summer collection

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We love Parisian label April 77′s summer collection. Entitled ‘The Apollo Program Was a Hoax’ it’s an eerie journey through deserted landscapes and as the name suggests there’s more than a touch of otherworldliness to the images.

They’ve given names for the colours: ‘Telstar Black’, ‘Satellite Red’, cute little touches on the space theme. The clothes themselves are clean, minimal staples with a slight ’70s feel. One of the standout pieces is the Hubble sweatshirt, with its space print. Jump through to see more images from the shoot.

April 77

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